55 DSL was founded in 1994 by the Diesel brand, originally as an experimental line it became an overnight success, with its first collection 'F/W94 Subzero Winter', 55 DSL was unique in itself. Appealing to a younger, fashion minded generation, with a combination of urban culture and designer fashion, you could understand all the hype. After just five years, 55 DSL broke away from Diesel and became an independent business, focusing on male, female and unisex products.
55 DSL sunglasses throw the spotlight on vintage design with a decidedly contemporary essence, expressed through innovative manufacturing processes and surprising style content.
The frames have definitely been influenced with a urban theme however the use of a contemporary twist to modern fashion allows these sunglasses to branch out to those who would not class themselves as having an urban style. An excellent, unique and distinctive range of shades by 55 DSL with a cool casual persona to all its frames!
With sexy and youthful marketing campaigns, 55 DSL certainly appeal to the effortlessly cool and on trend.
55 DSLdefines itself by being fun, stylish and exuberant. Driven by action and extreme sports, 55 DSL has evolved into a lifestyle brand that takes its influence from uber cool graphics and urban culture. 55 DSL sums up the brands style with a slogan reading "Live at least 55 seconds per day". Life moves pretty fast, so grab a piece of the action.
55 DSL have come along way from being a sub line from Diesel, with its huge success it has proved its sunglasses are of high quality combined with serious style. If following fashion is a passion then these shades will tick all the boxes.