A modern legend
Icon styles (Aviator, Wayfarer)
The Brand that says " NEVER HIDE "
Ray- Bans were the first sunglasses developed for the US Army in 1929. This new type of sunglasses was capable of protecting pilots from the intense glare of high altitudes, while guaranteeing clear vision and correct color perception.
1937 : Ray-Ban sunglasses, known then as Anti-Glare glasses, are introduced to the general public. The first model is a plastic frame with the "aviator" shape.
1952: the Wayfarer style is launche. Thanks to their simple, clean design and their comfortable fit, Wayfarers become instant.
1999: it was added to Luxottica Group's brand portfolio in 1999
It is favorite amongst movie stars and celebrities.
Adults aged 20-30 years
Experimental and spontaneous
Self - Confident and individual
Personally driven and ambitious
Passionate about film & music.