The PRADA brand was created in 1913 by Mr. Mario Prada and has since become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries.
The Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality. It is one of the most innovative fashion brands & capable of re-defining “the norm” and setting new trends. Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs. Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, Prada aims to make each of designs one-of-a-kind.
The PRADA Group is one of the world’s leaders in the design, production and distribution of luxury handbags, leather goods, footwear, ready-to-wear apparel, accessories and fragrances apart from Eyewear.