As Grossman and Shapiro (1988) said: “luxury goods are goods for which the mere use or display of a particular branded product brings prestige to the owner, apart from any functional utility”. Roberto Cavalli, Designer for Just Cavalli line of Eyewear, is considered to have luxury goods because of its high price, high quality and brand recognition. Also, Cavalli is part of the luxury brands as it evokes exclusivity, has a well known brand identity, enjoys brand awareness and perceived quality, and retains sales levels and customer loyalty. Another important factor of a luxury brand is the history and in this case Cavalli has a long history as its just celebrating 40 years of fashion..
Just Cavalli Eyewear: always innovative and using the latest technologies. As always, the sun and frames collection fits in with the Cavalli world: glasses that go beyond the classic shapes and bring a breath of the new, created around details and an imaginative microcosm.